18 East: Crunchy Clothes That Sell Out Faster Than a Streetwear Drop

18 East: Crunchy Clothes That Sell Out Faster Than a Streetwear Drop


From GQ’s November 2020 situation, The Huge Pivot explores how nimble businesspeople in providers huge and small—from an Austin, TX push-in to an summary painter to an Atlanta bookseller dedicated to Black literature—created communities and gave us hope in the middle of the pandemic. See all the stories here.


“I nonetheless have PTSD from operating a enterprise that was based on what people today don to function,” Antonio Ciongoli states. He employed to make fancy Italian satisfies for Eidos, the manufacturer he started off in 2013, though around time his patterns grew progressively more elastic-waisted and crunchier-emotion and typically unsuitlike. Finally he stopped, and began a new line. This a single, 18 East, released in New York in 2018, would be focused to the types of clothes he truly beloved: saggy cargo pants and camp shirts and hoodies crafted for skateboarding and climbing in the Vermont woods the place he grew up. Folks ended up into carrying out these issues in the pre-pandemic times, of program, and 18 East’s sales were up about 30% this yr just before COVID hit. But when existence screeched to a halt in March, it turned very clear that Ciongoli’s outfits have been even greater suited for a summer time wherever office environment function no for a longer period required pants and leisure time intended simply just likely outside: As of September, he was up far more than 200% yr over yr.



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