When it comes to Frank Ocean news, just about every morsel is a meal. In a new interview with the Money Times, he mentioned his new “independent luxurious company” Homer, just ahead of launching its selection of diamond-encrusted, sweet-enamel pieces this earlier weekend. Images from the Homer lookbook comprise shots of pastel nylon Prada baggage, moreover Ocean himself carrying a typical Prada hooded anorak—a preview, it appears to be, of an future collaboration with the brand name.
“I really admire the two Raf and Miuccia,” he advised the FT. “It’s a handle to see them play collectively and demonstrate us how they collaborate. I have experienced more discussions with Miuccia than Raf. I obtain her actually warm and sharp-witted. She is so open up-minded. Nothing about her feels jaded.” But this isn’t Ocean’s initially go-round with the manufacturer. The musician appeared in Prada’s spring 2020 campaign, virtually a 12 months after he wore a black Prada anorak and trousers to the camp-themed Met Gala in 2019. He shot the Gala for Vogue that yr, and in his all-black look—seemingly drab, but denoted as luxury to people in the know by its signature triangular logo—he blended in additional with the digital camera crews on the edge of the Pepto-pink carpet than his fellow superstars on it. (Certainly, all those photographers ended up the matter of Ocean’s first shot in the image set.) Whilst he hid his experience guiding a silver level-and-shoot on the carpet, his look—a coyly sober distinction, presented the spectacle—still manufactured headlines. We never see Ocean much, but when we do, there is a good possibility he’ll be in Prada.
At this issue, Ocean—not in contrast to, say, Rihanna—is carving out a occupation away from music as a tastemaker defined by a keen eye. The Frank Ocean proposition is that, when you invest in in, you happen to be acquiring a thing exquisite. As per typical, he’s forging his personal “diamond lane that failed to exist,” rather practically. Homer carries an deliberately huge-ranging, and eyebrow-increasing, selling price array, with pieces spanning $435 to just shy of $1.9 million. “I seldom show up on phase,” Ocean told the FT, “and I keep matters to myself. But I’m perfectly joyful putting on $3m worthy of of jewellery and going to the studio, or for a stroll in the desert.” He’s opting into, while also pushing up versus, recognized notions of luxury and obtain. It’s an intellectual pursuit that aligns with Mrs. Prada’s, occasionally mentioned for her leftist earlier, whose eyesight for her eponymous brand name has led her to be cautious of celebrity collaborations prior to. (Ocean may well have even been thinking of the luxury model when he named his individual line, picking Homer “[m]ostly since it is five letters and the dotcom was available.” Five letters, two syllables—nominally, Prada’s a cosmic predecessor.)
It’s worth noting that in the Homer lookbook, the Prada parts bare no indications of collaborative branding—just the signature Prada triangular badge, even even though they are revealed underneath a header that places Prada logo’s aspect by facet with Homer’s. Frankly, they just glimpse like Prada stuff. It feels extremely Frank to set forth a standing collab sans any outward buzz-magnifying Brand name Name x Manufacturer Identify insignia—but it also feels quite Frank that, right until we get an official glimpse at the types, Homer x Prada will stay a thriller.