How the Beefy G-Shock Became a Celeb Favorite

How the Beefy G-Shock Became a Celeb Favorite


Collaborating with G-Shock was, or possibly even now is, a rite-of-passage for quite a few streetwear manufacturers. More than the years—deep breath!—Stussy, The Hundreds, CLOT, A$AP Ferg, Pigalle, Medicom Toys, Beams, Community, Staple, Burton Snowboards, ALIFE, Takashi Murakami, Nigo, Brain Useless, Maharishi, Bodega, X-Huge, Asics, and Jordan Model have all collaborated with G-Shock. As a result of collaborating with effectively every manufacturer and artist to ever be shouted-out in a rap track, G-Shock fused alone with streetwear society.

Usher and Justin Bieber G-Shock Traditional and G-Lide

Getty Illustrations or photos Courtesy of Casio

Usher’s Casio G-Shock DW6900CS-7 and Justin Bieber’s Casio G-Shock GLX5600-4

Here, joyfully, are Usher and a continue to little one-confronted Bieber on the purple carpet for Nickelodeon’s Kids’ Choice Award, proudly displaying off their G-Shocks. Glimpse at how satisfied they are! It’s not really hard to see why the G-Shocks turned movie star and purple carpet darlings in the late 2000s: they are enormous. Just like the most important, most wished-for designer logos on the planet, the G-Shock is not specifically a delicate signifier. Design and style in the pre-economic downturn 2000s was all about garish maximalism, and no view gripped that second very like the sweet-colored G-Shocks. Latest decades have viewed the rise of a great deal-pricier estimate-unquote “timeless” watches, but G-Shocks sent as unmistakable fashion objects. Also: when was the past time you saw an affordable crimson-carpet enjoy? Bieber’s is the more expensive of the two here and it retailed for… a whopping $99 bucks. Usher’s cost $89.

Rihanna Little one-G CasioCourtesy of The Island Def Jam New music Team / Casio

Rihanna’s Casio G-Shock Little one-G bracelet

The record of history’s biggest trend improvements could possibly involve Bill Bowerman’s waffle-iron sneakers, stretchy denims…and Rihanna’s Baby-G G-Shock necklace. Rihanna’s “Rude Boy” online video wasa huge second for G-Shock: one of the world’s greatest fashion plates wore at least 6 Toddler-Gs connected together—and the qualifications of the video was actually a colorful pop-art collage of the watches. If the complete factor was meant to hypnotize the viewers to go out and obtain G-Shocks, mission accomplished. These small Infant-Gs had been very first manufactured in 1994—they capitalized on the puffed-up condition of the G-Shock, but manufactured them in a rainbow of colors that would arrive to define the line as a entire.



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