Nike SB x Ben & Jerry's Is 2020's Wackiest Sneaker Collab

Nike SB x Ben & Jerry’s Is 2020’s Wackiest Sneaker Collab


Again in December, we designed a semi-bold prediction: the Nike Dunk Very low was about to have a main 2020. Just after a somewhat peaceful 10 years, the iconic ‘80s hoops shoe was just then beginning to get back some serious momentum—thanks in no smaller aspect to co-signals from the most important kingmakers in the Nike steady, Virgil Abloh and Travis Scott. Because then, the Swoosh has stored the Dunk hoopla simmering with a continual stream of OG colorways (like the Syracuse orange and Kentucky blue editions from 1985’s famous “Be Real to Your University” pack) and huge-title collaborations (like this week’s Comme des Garçons backlink-up). And still, for all the buzz those drops have produced, none of them have felt solely earth-shattering—the variety of sneaker that breaks necks, blows minds, and causes mass hysteria on the ‘gram. Now, those Dunks have finally arrived—and guy, are they at any time a doozy.

Courtesy of Nike
Courtesy of Nike

This early morning, right after months of speculation and frenzied discussion about a collection of leaked photos, Nike formally introduced the Nike SB x Ben & Jerry’s Dunk Reduced Pro—better regarded, according to the formal push release, as the “Chunky Dunky.” It is, to place it plainly, a single of the most delightfully preposterous sneakers at any time made. Over and above basically flipping the shoe in the ice cream moguls’ signature colours, the SB style squad went the further mile to make these Dunks appear and feel far more like a pint of Fifty percent Baked than the authentic article. That intended panels of basically-hairy cow print, stitched-on clouds in the hilly diorama, a drippy golden Swoosh that appears fantastic more than enough to lick, and the Vermont creamery’s trademark blocky font on each symbol hit and label. All of that is topped off with a entirely tie-dyed lining and insole, a much-out nod to the genuine Ben and Jerry’s hippie roots.

Courtesy of Nike
Courtesy of Nike

You may possibly imagine a sneaker this balls-to-the-wall out there appears a little out of character for a sporting monolith like Nike, but it basically belongs to a extensive and storied lineage of fully bonkers SB Dunks. Back again in its mid-aughts heyday, the Swoosh’s neophyte skateboarding division was accountable for some of the freakiest, extra-iest Nike kicks of all time: among the other individuals, there was the furry “A few Bears” pack the blood-splattered “Freddy” Dunks and the crustacean’d-out “Crimson Lobster” Dunks, entire with a rubber band all around the toe box. With the Dunk Very low last but not least pertinent once more, it feels only right for SB to get its undertaking-the-most groove back—and this Ben & Jerry’s collab is about as strong and strange a return to type as the new Fiona Apple report.

The Chunky Dunky isn’t really likely to be for most people, of system, but it is really specifically the type of lightning rod this fledgling Dunk Renaissance essential to get the genuine heads talking, arguing, lusting, hating, and paying whole focus. If you happen to like your sneakers additional sweet and piled large with all of the toppings, the Nike SB x Ben & Jerry’s Dunk Reduced Professional drops on May 26 at select skate retailers and by way of the SNKRS app. Scoop ’em (sorry) even though you can.



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