Welcome to Watches of the Week, quarantine edition. With superstars staying dwelling, we’re calling in mates and authorities to share their preferred pieces from pop culture’s previous and present.
Today, Patek Philippe collectors wait decades to score a one handmade piece, and rappers shout the brand name out as generally as they do their newest verify or Virgil-Abloh-built anything—sometimes combining the two with atomic levels of braggadocio. But John Reardon, a previous staff of the brand name and the founder of Collectability, a platform that sells Patek watches, remembers a time when that wasn’t the scenario at all. Acquire, for instance, the time Tony Soprano gave his cousin a Patek as a thank-you gift on a 2002 episode of the Sopranos. “Where now it appears like just about every other rap track states ‘Patek,’ that did not exist in the 2000s,” Reardon says. “No a single even understood what Patek was in latest heritage. That was surprising, to have the number a single Tv present acknowledge Patek Philippe. I imagine the 10 of us [Patek fanboys] had been truly thrilled again then.” But, as Reardon says, every thing is distinct now—so let’s look back again on some of the brand’s finest pop tradition moments with a far more appreciative eye.
Tony Soprano’s Patek Philippe 5037
“In 1 of the biggest observe relevant scenes I have observed on the small display, Tony Soprano gave a Patek Philippe Ref. 5037/1G to his cousin in an episode of The Sopranos,” says Reardon. “The white gold-and-diamond, yearly calendar, bracelet observe healthy completely into the scene.” It was the excellent check out for Tony, Reardon remembers currently being flabbergasted by the option at the time.
“I try to remember wondering: Of all the watches to publicize globally, it has to be a diamond-established yearly calendar,” Reardon suggests. “At Patek, we only acquired a few of those people into the region for every calendar year.” But, if any individual would gravitate towards this oddball watch, it would have been another person like Tony. “Men putting on bling at that time was this kind of a rarity,” Reardon suggests. “But selling to a mob manager in New Jersey appears to be fairly appropriate.”
Reardon provides that this was not a item placement—something that Patek was and is allergic to—but “rather an expression of the late James Gandolfini’s passion for watches and in particular Patek Philippe,” he says.
Brad Pitt’s Patek Philippe Ellipse 3605 in white gold
This is one more unconventional pairing of observe and celeb. The Ellipse, which was after a stalwart for Patek, has primarily fallen out of favor between collectors. “If you go back 30 several years, the Ellipse represented about 70 or 80% of Patek’s revenue,” suggests Reardon. “It was every little thing. And it was the to start with reference that had a household constructed about it— keychains, lighters, cufflinks, revenue clips. You could virtually gown Ellipse toe to head.” (Severely: the Patek Philippe Ellipse-formed cufflinks are spectacular.) That’s…no more time the situation. “Currently, it represents considerably less than 1% of their yearly product sales.”
That significantly less-than-a person-per cent packs a fantastic amount of money of star electric power, nevertheless, due to the fact Pitt wore it for the entirety of By The Sea. “I was pleasantly astonished to see a vintage Patek Philippe Ellipse on his wrist,” suggests Reardon. “This is one of the largest Ellipse watches at any time produced by Patek, and was produced from 1971 right until the early 1980s.”
And although the Ellipse represents just a little portion of Patek’s profits nowadays, Reardon sees a cult fandom building all over the edges of the oval-shaped observe. “When everybody else is carrying a Nautilus, you will need to select to do anything very unique,” he says. “Literally the reverse of Nautilus in my intellect is Ellipse and that is why I’m a massive lover of it. In the late 1970s, the oddball was the Nautilus. Now, we are living in a earth where everyone and their next cousin owns a Nautilus.”
Michael Douglas’s classic 1930s Patek Philippe with Tiffany-stamped dial
Douglas wears this watch in David Fincher’s certainly weird The Video game: Douglas’s character gets sucked into a serious-daily life “game” that gradually dismantles his serious-everyday living lifestyle. Reardon doesn’t just have fond recollections of the film, which is good: “the actual star of the movie is the rectangular late 1930s Patek Philippe rectangular check out offered by Tiffany & Co,” he claims.